diff --git a/script.html b/script.html
index 7e8bbec..8b7d1f9 100644
--- a/script.html
+++ b/script.html
@@ -281,7 +281,12 @@ function render(r) {
       '<h2 class="sec" style="margin-top:34px">Setup shots</h2><div class="card">'
     + '<p class="foot" style="margin:0 0 14px">Speaks the whole piece once in your pet&rsquo;s '
     + 'voice, measures where every word actually falls, and cuts the shots at real sentence '
-    + 'endings. It divides the words &mdash; it does not change them. About a cent.</p>'
+    + 'endings. It divides the words &mdash; it does not change them. '
+    // Measured, not guessed: an 80s piece came back at $0.1589 for 946 characters,
+    // which is the ElevenLabs rate of $22 per 131,000. "About a cent" was wrong by
+    // more than tenfold, so quote the real number for the words actually on screen.
+    + 'Costs about ' + Math.max(1, Math.round(narrative.length * 22 / 1310))
+    + ' cents at this length.</p>'
     + '<button type="button" class="btn' + (stale ? '' : ' ghost') + '" id="setupshots">'
     + 'Setup shots</button>'
     + '<span class="foot" style="margin-left:12px" id="setupnote"></span></div>';