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-  <p><a href="/book.html">&larr; Book trailer</a></p>
+  <p><a href="/book.html">&larr; Book</a></p>
   <div class="card guide">
 <h1>How to make a trailer people want to watch</h1>
 <p>A guide for the author, the writers (human or model) and anyone judging a cut. Written 2026-09-20 from published advice by working trailer editors (sources at the end) and from what we learned making two <em>Memory Road</em> trailers. The writers' brief (<code>TRAILER_BRIEF.md</code> section 11a) is the enforceable short form of this; this file is the reasoning.</p>