Brand consistency sweep: lockup to spec, honest samples, robots.txt

index.html

@@ -178,6 +178,6 @@
     </noscript>
     <!-- The root element for your Expo app. -->
     <div id="root"></div>
-  <script src="/_expo/static/js/web/entry-0378b3b321364495a1241c81b00660ae.js" defer></script>
+  <script src="/_expo/static/js/web/entry-55b4e3c0f25f02735580e55dd64904a9.js" defer></script>
 </body>
 </html>

robots.txt

@@ -0,0 +1,43 @@
+# Pull Up — pullup.onetouch.studio
+#
+# One indexable page. `web.output` is "single", so every route — /, /game/<id>,
+# /?ref=<code> — is served the same static shell and no crawler runs the
+# JavaScript that would make them differ. There is nothing here to disallow for
+# secrecy: the routes below are blocked because indexing them would put a
+# thousand identical copies of the landing page in the index under a thousand
+# URLs, and because a signed-out crawler sees a sign-in screen at every one.
+#
+# /og.png stays crawlable on purpose. Facebook, Slack, Discord and iMessage all
+# fetch it as robots-respecting agents when somebody pastes the link, and a
+# blocked og:image is a blank card in a group chat, which is where this product
+# grows.
+
+User-agent: *
+Allow: /$
+Allow: /privacy
+Allow: /terms
+
+# Per-user and per-game routes. Real content only exists behind a session, and
+# the shell served here is the same bytes as /.
+Disallow: /game/
+Disallow: /u/
+Disallow: /profile
+Disallow: /friends
+Disallow: /inbox
+Disallow: /invite
+Disallow: /leaderboard
+Disallow: /create
+Disallow: /admin
+Disallow: /sign-in
+Disallow: /onboarding
+Disallow: /claim-username
+Disallow: /reset-password
+
+# The referral parameter makes a new URL for every invite that has ever been
+# shared. All of them render the landing page.
+Disallow: /*?ref=
+
+# No sitemap. A sitemap tells a crawler about pages it would not otherwise
+# find; there is exactly one indexable page here and it is the root, which
+# every crawler reaches first. The canonical link and the Open Graph block in
+# index.html already carry everything a sitemap would say.